Can AI Design Your Website in 10 Minutes? Testing 3 Tools

Let’s face it, building a website used to be a full-blown project. You’d need a designer, a developer, back-and-forth emails, and weeks of waiting. Now? AI says it can do the job in 10 minutes.

Sounds like a dream, right? But does it actually deliver?

I spent a week testing three popular AI website builders, Wix ADI, Durable, and 10Web, to see if they can really create a functional, attractive, and usable site in just minutes. Here’s what happened, what worked, what flopped, and whether AI is truly ready to be your web designer.

Why Everyone’s Talking About AI Website Builders

AI tools promise to speed things up, especially for small business owners, freelancers, and creators who need a website but have zero time (or budget) for custom design.

Here’s the big pitch: tell the AI a few details, your business name, what you do, maybe some colors, and boom, a website appears. Some tools even say they’ll generate the text, images, layout, and branding on their own.

But is fast always good?
Let’s break down what each tool offered and how close they came to replacing a real designer.

1. Wix ADI, Clean Results, Limited Flexibility

Wix has been in the game for years, and their AI Design Intelligence (ADI) builder is one of the most polished ones available.

Nine minutes for setup
Usability: Very user-friendly for beginners
Quality of design: clean and modern
Customisation is restricted in ADI mode unless you use the full Wix editor.

What worked:

Wix ADI asks smart, step-by-step questions: What’s your business name? Do you want to sell online? What kind of vibe are you going for? Based on that, it builds a fully structured site with pages like Home, About, Services, and Contact.
The text and layout looked professional enough. Colors matched the brand tone I picked, and I didn’t have to touch any code.

What didn’t:

You’re confined by templates. You’ll eventually need to use the full Wix editor if you want to make specific changes, like rearranging sections, altering button shapes, or modifying spacing. Beginners may quickly become overwhelmed there.

Verdict:

Great for getting something live quickly, but not ideal if you want full control without a learning curve.

2. Durable, Fastest, But Feels Generic

Durable claims it can build your entire website in 30 seconds. That’s a bold claim, and to its credit, it delivered on speed.

Setup time: Under 1 minute
Ease of use: Extremely fast, minimal input required
Design quality: Basic
Customization: Limited without logging in or paying

What worked:

Enter your business type (e.g., “freelance photographer”) and Durable instantly spits out a homepage, contact form, service section, and even testimonials. It makes use of surprisingly readable, albeit generic, AI-generated content. If you’re testing ideas or in a hurry, this is fantastic.

What didn’t:

Everything feels templated. Even the copy, while grammatically fine, lacks any personality. It’s obvious it was AI-generated. Additionally, a premium plan and a signup wall prevent true customisation.

Verdict:

Useful for mockups or testing a business idea quickly, but not enough depth for a long-term site unless you’re willing to upgrade and heavily edit.

3. 10Web, The WordPress Power Move

10Web combines AI speed with WordPress flexibility. If you want fast + serious potential for customization, this is where it shines.

Setup time: Around 8 minutes
Ease of use: Intermediate-level
Design quality: Strong, but WordPress-style
Customization: High (especially with Elementor)

What worked:

After a quick sign-up, 10Web asked me some questions and created a WordPress site complete with Elementor integration (a visual drag-and-drop builder). The AI-generated content and layout looked polished, not overly generic, and the SEO structure was solid.

What didn’t:

You’ll need at least basic familiarity with WordPress and Elementor to go beyond the template. It’s not plug-and-play for total beginners. Also, the free version is limited unless you upgrade.

Verdict:

Best for users who want AI help plus control. Not ideal for first-timers, but excellent for freelancers or small business owners who want a solid, scalable site fast.

So… Can AI Really Design a Website in 10 Minutes?

Yes, but here’s the catch.

AI can absolutely throw together a clean-looking site in under 10 minutes. It can generate decent layout, filler text, a contact form, and even a logo. But whether it feels like your brand depends on how much time you’re willing to put in afterward.

AI excels at the following:

• Speed: In just a few minutes, it will go live.
• Accessibility: No code is needed.
• Good design templates: Most of them seem modern and mobile-friendly.

And the issues it still faces are:

• Personality: Often, the websites lack a clear tone or voice.
• Customization: Most AI website builders give you a decent starting point, but if you want full control, custom layouts, fine-tuned branding, or advanced functionality, you’ll probably hit a paywall or need to tweak things manually. The “plug-and-play” feel only goes so far.
• SEO Limitations: Basic on-page SEO features are usually baked in, like meta tags and responsive design. But real SEO? That still needs a human touch. You’ll need to handle keyword targeting, internal linking, and proper content structure yourself if you want to rank.

So, Should You Use AI to Create Your Website?

It varies. AI is more than capable of completing tasks that require speed, cleanliness, and functionality. However, you’ll want more direct control if your website plays a significant role in your brand or business. Consider AI to be your helper rather than your primary developer.

AI website builders are revolutionary if you’re starting a new company, testing an idea, or simply need something live right now. They give non-techies a genuine chance at online presence while also saving time and minimising hassle.

However, what if you’re looking for brand identity, genuine conversions, and long-term growth? AI ought to be your starting point rather than your destination.

Build the bones with it. Next, incorporate the human element.